How do I connect Klipfolio and Emma?

You can set up a connection between Klipfolio and your Emma data to display your email marketing metrics on a dashboard.

This article includes:

What options do I have for visualizing my Emma data?

Create data visualizations based on pre-built options or build your own. The choice is yours!

Pre-built by Klipfolio

Take advantage of our pre-built data sources to gather the data most meaningful to you.

  • Emma pre-built data sources: Data sources provide the foundation for Klip building, so we suggest you create a data source as a first step (before building Klips and adding them to your dashboard). Our pre-built data sources focus on the most sought-after Emma data and are found on the Service Connectors page, available from this link or from the Library. When you select a service connector from this page, the data source for that service is automatically added.

Custom-built by you

Taking the time to learn how to create your own data sources and Klips unlocks your data and enables you to control, manipulate, and transform it, leading you to unprecedented insights into your business.

  • Custom data sources: When you create a custom data source, you can either use the pre-built data source as a starting point from which to write your own query or you can write your own queries from the ground up and build a data source from scratch. You create custom-built data sources in the Service Connectors page, accessible from this link or from the Library.

  • Custom Klips: Using our Klip Editor, you can construct and manipulate your data, including integrating multiple data sources, to produce unique, custom-built data visualizations. You create custom Klips from either your Library or your Dashboard.

Regardless of whether you choose pre-built, custom-built, or a combination of both, before you can start building Klips and dashboards you need to connect to Emma data in Klipfolio.

How do I connect to Emma data in Klipfolio?

To connect your Emma data to Klipfolio, you will need your Emma username and password.

To get the right data from Emma, you use your Emma Public Key and Private Key to authenticate your identity, and you use your Emma Account ID in the queries provided by Klipfolio or in your own query when building data sources. Depending on the query, you may also need your Mailing ID.

How do I find my Emma Public Key and Private Key?

  1. Log in to your Emma account.
  2. Click on your Account Name on the top right corner.
  3. From the dropdown menu, select Account.
  4. Select API Key.
  5. Copy your Public Key and retrieve your Private Key from your records.
    Note: Private Keys are only displayed in Emma when initially generated. If you lose your Private Key, you can regenerate a new key pair (Public and Private) in Emma.
  6. Use your Public Key and Private Key to authenticate your identity in Klipfolio.

How do I find my Emma Account ID?

To find your Emma Account ID:

  1. Log in to your Emma account.
  2. Click on your Account Name on the top right corner.
  3. From the dropdown menu, select Account.
  4. Under Account ID, copy your ID number.

How do I find my Mailing ID?

To find your Mailing ID:

  1. In Klipfolio, select Emma from the Connector Gallery.
  2. Select the Mailings data request.
  3. Complete the query by entering your Emma Account ID where indicated.
  4. Click Get Resource.
  5. Copy your chosen Mailing ID from the query results and enter it in the Emma query that requires a Mailing ID.

How do I add an Emma pre-built or custom-built data source?

To add an Emma pre-built or custom-built data source:

  1. Navigate to the Service Connectors page in Klipfolio and choose Emma from the list.
  2. Select a pre-built data source from the left section of the Pick a Data Request page. Alternatively, if you want to create a custom-built data source, click Create a custom Emma data source.
  3. Enter your Emma Public Key and Private Key and click Next Step.
  4. Adjust the Query URL information, as noted on the New Data Source page, to replace any generic placeholder data with your own.
  5. If you are creating a custom-built data source, edit the Query URL further to return the data you need. Refer to the Emma API documentation for details.
  6. Click Get Resource

If you want to edit a data source that you already created, check out How to edit or reconfigure a data source, and get step-by-step instructions.

How do I create an Emma data source from scratch?

You can choose to build a data source from scratch. Klipfolio connects to hundreds of services in the cloud that have a REST API. If you take the time to learn your service’s API to create queries for the data you want, your possibilities are endless. Here’s a quick overview video on APIs and Klipfolio:

  Klipfolio API's 101

If you need assistance using APIs, enlist a data analyst or developer.

Refer to the Emma API documentation to discover more data requests.

When you are happy with your query, click Get Resource, and then save and name your new data source. You're now ready to use it to build an Emma Klip.

See the reference table below for API related information and sample queries.

API Documentation Emma API documentation

Authentication Method

Basic HTTP Authentication
Response Format JSON

API Limits and Notes

All JSON payloads must not exceed 10MB.
Pagination: maximum page size of 500
Rate Limit: calls to Emma's API are limited to 180 calls per minute
Sample Queries

For a list of mailings:

https://api.e2ma.net/<accountId>/mailings

For a list of members in your Emma account:

https://api.e2ma.net/<accountID>/members

How do I create an Emma custom Klip?

You create custom Klips from either your Library or your Dashboard. You choose a data visualization format, for example, a pie chart, gauge, or table, and decide whether you want to use an existing data source or create a new one. In the Klip Editor, there are limitless opportunities to modify, relate, and display your data. See the following related articles for more information and get building!

Related Links