Google AdWords Account Overview Dashboard

This article includes answers to some common questions about the Google AdWords Account Overview Dashboard.

How is my budget being calculated in the Total Ad Cost Klip?

Your budget is the sum of the daily budget that you entered in Google AdWords, during the date range you have selected for the dashboard.

How are my conversion values and ROI metrics calculated?

Conversion values are based on what you have configured in AdWords. ROI is calculated using (Total Conversion Value - Total Cost)/Total Cost

How do I change the currency in these Klips?

To change the currency,

  1. Edit the Klip.
  2. Click on the component you'd like to change.
  3. In the Properties panel below, change the Symbol to the currency of your choice.
  4. Save your changes.