Google AdWords Account Overview dashboard

The Google AdWords Account Overview dashboard helps you track key digital advertising metrics for your Google AdWords account.

To learn more about the Google AdWords Account Overview dashboard and to add it, click here.

This article includes:

How do I connect my Google AdWords Account Overview dashboard?

To connect your Google AdWords Account Overview dashboard:

  1. Once you've added the dashboard to your account, click Connect your Data.
  2. On Connect to services, click Connect an Account.
  3. Enter your Google AdWords credentials to create a token. It looks like this: George@Google. This will allow Klipfolio to use your Google AdWords account information in accordance with the respective Google privacy policy and Klipfolio privacy policy.
    Note: You can manage your tokens in Klipfolio under Connected Accounts in the Account section.
  4. Click Next Step.
  5. Enter your Customer ID.
  6. Click Update Klip.
  7. Click Next Klip to continue for all the Klips on your dashboard.

Frequently asked questions

This article includes answers to some common questions about the Google AdWords Account Overview dashboard. Don’t see your question? Contact Klipfolio support.

  1. How is my budget being calculated in the Total Ad Cost Klip?
  2. How are my conversion values and ROI metrics calculated?
  3. How do I change the currency in these Klips?

How is my budget being calculated in the Total Ad Cost Klip?

Your budget is the sum of the daily budget that you entered in Google AdWords, during the date range you have selected for the dashboard.

How are my conversion values and ROI metrics calculated?

Conversion values are based on what you have configured in AdWords. ROI is calculated using (Total Conversion Value - Total Cost)/Total Cost

How do I change the currency in these Klips?

To change the currency:

  1. From your Klip, click the 3-dot menu and click Edit.
  2. Click on the component you'd like to change.
  3. In the Properties panel below, change the Symbol to the currency of your choice.
  4. Save your changes.
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