Connecting Klipfolio to Google Ads

You can set up a connection between Klipfolio and your Google Ads data to display your advertising metrics on a dashboard.

This article includes:

What options do I have for visualizing my Google Ads data?

Create data visualizations based on pre-built options or build your own. The choice is yours!

Pre-built by Klipfolio

In collaboration with industry experts and adhering to current best practices and trends, Klipfolio focuses on getting the most out of your data and presenting it in meaningful, actionable visualizations. Our pre-built content, including pre-built data sources, pre-built Klips, and pre-built dashboards can act as a complete solution or as a starting point toward custom building.

  • Google Ads pre-built data sources: Data sources provide the foundation for Klip building, so we suggest you create a data source as a first step (before building Klips and adding them to your dashboard). Our pre-built data sources focus on the most sought-after Google Ads data and are found on the Service Connectors page, available from this link or from your list of data sources. When you select a service connector from this page, the data source for that service is automatically added.
  • Google Ads pre-built Klips: Pre-built Klips enable you to quickly set up a dashboard using predefined visualizations that display common key metrics. Pre-built Klips are found in the Klip Gallery or, for White Label customers, in the Integration Gallery.
  • Google Ads pre-built dashboards: Pre-built dashboards provide an efficient and effective way to gather thematically-related Klips into a single, purposeful dashboard. Pre-built dashboards are found in the Dashboard Gallery.

Custom-built by you

Taking the time to learn how to create your own data sources and Klips unlocks your data and enables you to control, manipulate, and transform it, leading you to unprecedented insights into your business.

  • Custom data sources: When you create a custom data source, you can either use the pre-built data source as a starting point from which to write your own query or you can write your own queries from the ground up and build a data source from scratch. You create custom-built data sources in the Service Connectors page, accessible from this link or from your list of data sources.
  • Custom Klips: Using our Klip Editor, you can construct and manipulate your data, including integrating multiple data sources, to produce unique, custom-built data visualizations. You create custom Klips from either your list of Klips or your Dashboard.

Regardless of whether you choose pre-built, custom-built, or a combination of both, before you start building Klips and dashboards you need to connect to Google Ads data in Klipfolio.

How do I connect to Google Ads data in Klipfolio?

When you connect your Google Ads data to Klipfolio, you will be prompted to connect your Google Ads account by entering your username and password.

Doing so will create a token that enables Klipfolio to securely access your Google Ads account. Your token looks like George@Google. You can use and reuse the same token every time you connect to Google Ads.

Note: You manage your connections (tokens) to Google Ads in Klipfolio under Connected Accounts in the Account section.

How do I add a Google Ads pre-built data source?

Note: To use the "Client List (Manager Account)" pre-built data source, you require the Google Ads Manager Account access level. To learn how to gain or grant access to a manager account, click here.

To add a Google Ads pre-built data source:

  1. Navigate to the Service Connectors page in Klipfolio and choose Google Ads from the list.
  2. Select a pre-built data source from the left section of the Choose a pre-built or custom connection page.
  3. If this is your first time connecting to Google Ads:
    • Click Connect an account. Enter your Google Ads login credentials and click Next. If prompted, click Allow Access to enable Klipfolio to securely access your Google Ads data. Click Continue.
  4. If you have connected to Google Ads before:
    • Select an existing connection (token) from the drop-down list and click Continue.
  5. If prompted, select your Google Ads company name from the drop-down list.
  6. Click Get data or, if you want to modify the pre-built data request, click Switch to Custom settings.
    Note: If you switch back to the Basic settings page after making changes in the Custom settings page, your changes will not be saved.
  7. Ensure this is the data you’re looking for and, optionally, select the checkbox to Model your data. Learn more about modelling your data source here.
  8. Click Continue.
  9. Name, choose refresh settings, and, optionally, share your data source.
  10. Click Save.

If you clicked Switch to Custom settings:

  1. On the Configure your data source page, modify the Query URL to get the data you want. You can use the existing information in the Query URL text box as a base. It was auto-filled based on the pre-built data source you selected on the Choose a pre-built or custom connection page.
  2. Click Get data.
  3. Ensure this is the data you’re looking for and, optionally, select the checkbox to Model your data. Learn more about modelling your data source here.
  4. Click Continue.
  5. Name, choose refresh settings, and, optionally, share your data source.
  6. Click Save.

How do I add Google Ads pre-built Klips?

In the Klip Gallery or, for White Label customers, in the Integration Gallery you can browse individual Google Ads pre-built Klips and add them to your dashboard. You replace the sample data that is included in pre-built Klips with your own Google Ads data by clicking the menu in the Klip and selecting Connect your data.

How do I add Google Ads pre-built dashboards?

In the Dashboard Gallery, you can browse and add pre-built Google Ads dashboards. You replace the sample data that is included in pre-built dashboards with your own by clicking Connect Your Data at the top of the dashboard.

How do I create a Google Ads custom-built data source?

Connect directly to the Google Ads API using the Google Ads connector and access all available Google Ads reports to use as data sources for your Klips.

Notes:

  • You refine the results of your Google Ads report using predicate values and filters. Go here to learn more.
  • Note that money type fields in Google Ads Reports return money values in micro currency units. Go here to learn more.

To create a Google Ads custom-built data source:

  1. Navigate to the Service Connectors page in Klipfolio and choose Google Ads from the list.
  2. On the Choose a pre-built or custom connection page, click Create a custom Google Ads data source.
  3. If this is your first time connecting to Google Ads:
    • Click Connect an account. Enter your Google Ads login credentials and click Next. If prompted, click Allow Access to enable Klipfolio to securely access your Google Ads data. Click Continue.
  4. If you have connected with Google Ads before:
    • Select an existing connection (token) from the drop-down list and click Continue.
  5. Select a report template and click Select Report.
    For a comprehensive list of report types, see the Google Ads Report Types documentation.
  6. Select a Query Mode from the drop-down menu. When you select Standard, the query is automatically generated from your subsequent field selections. Custom allows you to write your own query using the AdWords Query Language (AWQL). See an example query in the reference table below.
  7. Select the Column type from an auto-generated list based on the report type you selected.
  8. Select the parameters that you want to measure from the Filters/Predicates from the drop-down menu. Every report contains a variety of parameters or fields used for collecting specific data to generate a report.
  9. Select the Date Range on which you want to filter. To add a date range to a report that does not have one, select a date type from the Columns or Filters/Predicates fields.

To use a custom date range, set Query Mode to Custom and in the AWQL Query box, in the DURING clause, specify From and To dates using standard date range parameters in yyyyMMdd format and wrapped in curly braces. For example, 

DURING {date.addMonths(-1).format('yyyyMMdd')},{date.addMonths(-1).endOfMonth.format('yyyyMMdd')}

  1. Select the Download Format in which you want to download the data. XML and CSV formats are supported.
  2. When you are finished configuring your report, click Get data.
  3. Ensure this is the data you’re looking for and, optionally, select the checkbox to Model your data. Learn more about modelling your data source here.
  4. Click Continue.
  5. Name, choose refresh settings, and, optionally, share your data source.
  6. Click Save.

About predicate values and filters

Many Google Ads reports have a large number of different fields associated with them. Fields that include extra options are referred to by Google Ads as predicate values. Predicate values must have an operator. Examples of operators include "Equals", "Not Equals", and "Starts With".

Some predicates have required operators. For example. the "Device" predicate requires either the "Equals" or "Not Equals" operators. Not every predicate value is compatible with every operator.

About Ads money values

Money type fields in Google Ads reports return money values in micro currency units (also known as micros). For example, $1.23 US currency is returned as 1,230,000 micros (1.23 x 1,000,000). To convert micros to the currency used by your report, divide the number of micros by 1,000,000.
Note: Options for any money fields must also be in micros.

How do I create a Google Ads custom Klip?

You create custom Klips from either your list of Klips or your Dashboard. You choose a data visualization format, for example, a pie chart, gauge, or table, and decide whether you want to use an existing data source or create a new one. In the Klip Editor, there are limitless opportunities to modify, relate, and display your data. See the following related articles for more information and get building!

More about Google Ads' API and queries

Klipfolio connects to hundreds of services in the cloud that have a REST API. If you take the time to learn your service’s API to create queries for the data you want, your possibilities are endless. Here’s a quick overview video on APIs and Klipfolio:

 Klipfolio API's 101

If you need assistance using APIs, enlist a data analyst or developer.

Refer to the Google AdWords API documentation to discover more data requests.

See the reference table below for API related information and sample queries.

API Documentation Google AdWords API documentation

Authentication Method

OAuth Token Authentication
Response Format XML or CSV

Date Format

Example date format:

{date.today.format('yyyyMMdd')}

To change the parameters to weeks, you can use the following parameter:

{date.addWeeks(-1).format('yyyyMMdd')},{date.today.format('yyyyMMdd')}

Sample Queries

The Google Ads connector in Klipfolio allows you to write your own query in AdWords Query Language (AWQL).

Get Google Ads data for the past 30 days:

SELECT
AverageCpc,Amount,Period,Ctr,CampaignId,Clicks,ConversionRate,Cost,CostPerConversion,Date,Impressions,AdNetworkType1,ConversionValue
FROM CAMPAIGN_PERFORMANCE_REPORT
DURING {date.add(-30).format('yyyyMMdd')},{date.today.format('yyyyMMdd')}

Notes

 For information on error messages you might receive when using Google Ads API, go to the Common Errors page.

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