How do I connect Klipfolio and Google AdWords?

You can set up a connection between Klipfolio and your Google AdWords data to display your advertising metrics on a dashboard.

This article includes:

What options do I have for visualizing my Google AdWords data?

Create data visualizations based on pre-built options or build your own. The choice is yours!

Pre-built by Klipfolio

In collaboration with industry experts and adhering to current best practices and trends, Klipfolio focuses on getting the most out of your data and presenting it in meaningful, actionable visualizations. Our pre-built content, including pre-built data sources, pre-built Klips, and pre-built dashboards can act as a complete solution or as a starting point toward custom building.

 

  • Google AdWords pre-built data sources: Data sources provide the foundation for Klip building, so we suggest you create a data source as a first step (before building Klips and adding them to your dashboard). Our pre-built data sources focus on the most sought-after Google AdWords data and are found on the Service Connectors page, available from this link or from your list of data sources. When you select a service connector from this page, the data source for that service is automatically added.

  • Google AdWords pre-built Klips: Pre-built Klips enable you to quickly set up a dashboard using predefined visualizations that display common key metrics. Pre-built Klips are found in the Klip Gallery or, for White Label customers, in the Integration Gallery.

  • Google AdWords pre-built dashboards: Pre-built dashboards provide an efficient and effective way to gather thematically-related Klips into a single, purposeful dashboard. Pre-built dashboards are found in the Dashboard Gallery.

Custom-built by you

Taking the time to learn how to create your own data sources and Klips unlocks your data and enables you to control, manipulate, and transform it, leading you to unprecedented insights into your business.

 

  • Custom data sources: When you create a custom data source, you can either use the pre-built data source as a starting point from which to write your own query or you can write your own queries from the ground up and build a data source from scratch. You create custom-built data sources in the Service Connectors page, accessible from this link or from your list of data sources.

  • Custom Klips: Using our Klip Editor, you can construct and manipulate your data, including integrating multiple data sources, to produce unique, custom-built data visualizations. You create custom Klips from either your list of Klips or your Dashboard.

 

Regardless of whether you choose pre-built, custom-built, or a combination of both, before you start building Klips and dashboards you need to connect to Google Adwords data in Klipfolio.

How do I connect to Google AdWords data in Klipfolio?

When you connect your Google AdWords data to Klipfolio, you will be prompted to connect your Google AdWords account by entering your username and password.

Doing so will create a token that enables Klipfolio to securely access your Google AdWords account. Your token looks like [email protected] AdWords. You can use and reuse the same token every time you connect to Google AdWords.

Note: You manage your connections (tokens) to Google AdWords in Klipfolio under Connected Accounts in the Account section.

How do I add a Google AdWords pre-built data source?

To use the "Client List (MCC)" pre-built data source, you require the Google Adwords My Client Center (MCC) access level.

To add a Google AdWords pre-built data source:

  1. Navigate to the Service Connectors page in Klipfolio and choose Google AdWords from the list.
  2. Select a pre-built data source from the left section of the Pick a Data Request page.
  3. If this is your first time connecting to Google AdWords:
    • Click Connect an Account. Enter your Google AdWords login credentials and click Next. If prompted, click Allow Access to enable Klipfolio to securely access your Google AdWords data. Click Next Step.
  4. If you have connected to Google AdWords before:
    • Select an existing connection (token) from the drop-down list and click Next Step.
  5. If you chose the Account List pre-built data source in step 2, click Get Resource.
  6. If you chose the Client List (MCC) pre-built data source in step 2, on the Configure Data Source page, select your Google AdWords company name from the drop-down list.
  7. Click Get Data or, if you want to modify the pre-built data request, click Switch to Custom settings.
    Note: If you switch back to the Basic settings page after making changes in the Custom settings page, your changes will not be saved.

If you clicked Switch to Custom settings:

  1. On the Configure Data Source page, modify the Query URL to get the data you want. You can use the existing information in the Query URL text box as a base. It was auto-filled based on the pre-built data source you selected on the Pick a Data Request page.
  2. Click Get Resource.

How do I add Google AdWords pre-built Klips?

In the Klip Gallery or, for White Label customers, in the Integration Gallery you can browse individual Google AdWords pre-built Klips and add them to your dashboard. You replace the sample data that is included in pre-built Klips with your own Google AdWords data by clicking the menu in the Klip and selecting Connect your data.

How do I add Google AdWords pre-built dashboards?

In the Dashboard Gallery, you can browse and add pre-built Google AdWords dashboards. You replace the sample data that is included in pre-built dashboards with your own by clicking Connect Your Data at the top of the dashboard.

How do I create a Google AdWords custom-built data source?

Connect directly to the Google AdWords API using the Google AdWords connector and access all available Google AdWords reports to use as data sources for your Klips.

Before creating a custom-built data source with Google AdWords, read more about predicate values and filters and AdWords money values:

  • About predicate values and filters

Many of the AdWords reports have a large number of different fields associated with them. Fields that include extra options are referred to by Google AdWords as predicate values. Predicate values must have an operator. Examples of operators include "Equals", "Not Equals", and "Starts With".

Some predicates have required operators. For example. the "Device" predicate requires either the "Equals" or "Not Equals" operators. Not every predicate value is compatible with every operator.

  • About AdWords money values

Money type fields in AdWords reports return money values in micro currency units (also known as micros). For example, $1.23 US currency is returned as 1,230,000 micros (1.23 x 1,000,000). To convert micros to the currency used by your report, divide the number of micros by 1,000,000.

Note: Options for any money fields must also be in micros.

To create a Google AdWords custom-built data source:

  1. Navigate to the Service Connectors page in Klipfolio and choose Google AdWords from the list.
  2. On the Pick a Data Request page, click Create a custom Google AdWords data source.
  3. If this is your first time connecting to Google AdWords:
    • Click Connect an Account. Enter your Google AdWords login credentials and click Next. If prompted, click Allow Access to enable Klipfolio to securely access your Google Adwords data. Click Next Step.
  4. If you have connected with Google AdWords before:
    • Select an existing connection (token) from the drop-down list and click Next Step.
  5. Select a report template and click Select Report
    For a comprehensive list of report types, see the Google AdWords Report Types documentation. See below for an example or report configuration using the Account Performance Report.
  6. Select a Query Mode from the dropdown menu. When you select Standard, the query is automatically generated from your subsequent field selections. Custom allows you to write your own query using the AdWords Query Language (AWQL). See an example query in the reference table below.
  7. Select the Column type from an auto-generated list based on the report type you selected.
  8. Select the parameters that you want to measure from the Filters/Predicates from the dropdown menu. Every report contains a variety of parameters or fields used for collecting specific data to generate a report.
  9. Select the Date Range on which you want to filter. To add a date range to a report that does not have one, select a date type from the Columns or Filters/Predicates fields.

To use a custom date range, set Query Mode to Custom and in the AWQL Query box, in the DURING clause, specify From and To dates using standard date range parameters in yyyyMMdd format and wrapped in curly braces. For example, 

DURING {date.addMonths(-1).format('yyyyMMdd')},{date.addMonths(-1).endOfMonth.format('yyyyMMdd')}

  1. Select the Download Format in which you want to download the data. XML and CSV formats are supported.
  2. When you are finished configuring your report, click Generate Report.
  3. If you are satisfied with the resulting data source, click Continue.



If you want to edit a data source that you already created, check out How to edit or reconfigure a data source, and get step-by-step instructions.

How do I create a Google AdWords data source from scratch?

You can choose to build a data source from scratch. Klipfolio connects to hundreds of services in the cloud that have a REST API. If you take the time to learn your service’s API to create queries for the data you want, your possibilities are endless. Here’s a quick overview video on APIs and Klipfolio:

  Klipfolio API's 101

If you need assistance using APIs, enlist a data analyst or developer.

Refer to the Google AdWords API documentation to discover more data requests.

See the reference table below for API related information and sample queries.

API Documentation Google AdWords API documentation

Authentication Method

OAuth Token Authentication
Response Format XML or CSV

Date Format

Example date format:

{date.today.format('yyyyMMdd')}

To change the parameters to weeks, you can use the following parameter:

{date.addWeeks(-1).format('yyyyMMdd')},{date.today.format('yyyyMMdd')}

Sample Queries

The Google AdWords connector in Klipfolio allows you to write your own query in AdWords Query Language (AWQL).

Get Google AdWords data for the past 30 days:

SELECT
AverageCpc,Amount,Period,Ctr,CampaignId,Clicks,ConversionRate,Cost,CostPerConversion,Date,Impressions,AdNetworkType1,ConversionValue
FROM CAMPAIGN_PERFORMANCE_REPORT
DURING {date.add(-30).format('yyyyMMdd')},{date.today.format('yyyyMMdd')}

Notes

 For information on error messages you might receive when using Google AdWords API, go to the AdWords Common Errors page.

How do I create a Google AdWords custom Klip?

You create custom Klips from either your list of Klips or your Dashboard. You choose a data visualization format, for example, a pie chart, gauge, or table, and decide whether you want to use an existing data source or create a new one. In the Klip Editor, there are limitless opportunities to modify, relate, and display your data. See the following related articles for more information and get building!

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