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Connecting Klipfolio to SEMrush

You can set up a connection between Klipfolio® and your SEMrush data to display your search engine optimization metrics on a dashboard.

This article includes:

What options do I have for visualizing my SEMrush data?

Create data visualizations based on pre-built options or build your own. The choice is yours!

Pre-built by Klipfolio

In collaboration with industry experts and adhering to current best practices and trends, Klipfolio focuses on getting the most out of your data and presenting it in meaningful, actionable visualizations. Our pre-built content, including pre-built data sources and pre-built Klips™ can act as a complete solution or as a starting point toward custom building.

  • SEMrush pre-built data sources: Data sources provide the foundation for Klip® building, so we suggest you create a data source as a first step (before building Klips and adding them to your dashboard). Our pre-built data sources focus on the most sought-after SEMrush data and are found on the Service Connectors page, available from this link or from your list of data sources. When you select a service connector from this page, the data source for that service is automatically added.
  • SEMrush pre-built Klips: Pre-built Klips enable you to quickly set up a dashboard using predefined visualizations that display common key metrics. Pre-built Klips are found in the Klip Gallery or, for White Label customers, in the Integration Gallery.

Custom-built by you

Taking the time to learn how to create your own data sources and Klips unlocks your data and enables you to control, manipulate, and transform it, leading you to unprecedented insights into your business.

  • Custom data sources: When you create a custom data source, you can either use the pre-built data source as a starting point from which to write your own query or you can write your own queries from the ground up and build a data source from scratch. You create custom-built data sources in the Service Connectors page, accessible from this link or from your list of data sources.
  • Custom Klips: Using our Klip Editor, you can construct and manipulate your data, including integrating multiple data sources, to produce unique, custom-built data visualizations. You create custom Klips from either your list of Klips or your Dashboard.

Regardless of whether you choose pre-built, custom-built, or a combination of both, before you start building Klips and dashboards you need to connect to SEMrush data in Klipfolio.

How do I connect to SEMrush data in Klipfolio?

To connect your SEMrush data to Klipfolio, you will need your API Key.

To get the right data from SEMrush, you use your SEMrush API Key in the queries provided by Klipfolio or in your own query when building data sources.

How do I find my SEMrush API Key?

To find your SEMrush API Key:

  1. Log in to your SEMrush account.
  2. At the top right, click your user icon.
  3. Click API.
  4. In the left navigation menu, click Account.
  5. Copy your API Key.

How do I add a SEMrush pre-built data source?

To add a SEMrush pre-built data source:

  1. Navigate to the Service Connectors page in Klipfolio and choose SEMrush from the list.
  2. Select a pre-built data source from the left section of the Choose a pre-built or custom connection page.
  3. On the Configure your data source page, enter your SEMrush API Key, the Domain you want to query, and select a Database from the drop-down list.
  4. Click Get data or, if you want to modify the pre-built data request, click Switch to Custom settings.
    Note: If you switch back to the Basic settings page after making changes in the Custom settings page, your changes will not be saved.
  5. Ensure this is the data you’re looking for. If you’re using Klips, optionally select the checkbox to Model your data. If you’re using PowerMetrics, which requires modelled data sources, you’ll automatically enter the modeller after clicking Continue. Learn more about modelling data sources.
  6. Click Continue.
  7. Name, choose refresh settings, and, optionally, share your data source.
  8. Click Save.

If you clicked Switch to Custom settings:

  1. On the Configure your data source page, modify the Query URL to get the data you want. You can use the existing information in the Query URL text box as a base. It was auto-filled based on the pre-built data source you selected on the Choose a pre-built or custom connection page.
  2. Click Get data.
  3. Ensure this is the data you’re looking for. If you’re using Klips, optionally select the checkbox to Model your data. If you’re using PowerMetrics, which requires modelled data sources, you’ll automatically enter the modeller after clicking Continue. Learn more about modelling data sources.
  4. Click Continue.
  5. Name, choose refresh settings, and, optionally, share your data source.
  6. Click Save.

How do I add SEMrush pre-built Klips?

In the Klip Gallery or, for White Label customers, in the Integration Gallery you can browse individual SEMrush pre-built Klips and add them to your dashboard. You replace the sample data that is included in pre-built Klips with your own SEMrush data by clicking the menu in the Klip and selecting Connect your data.

How do I create a SEMrush custom-built data source?

To create a SEMrush custom-built data source:

  1. Navigate to the Service Connectors page in Klipfolio and choose SEMrush from the list.
  2. On the Choose a pre-built or custom connection page, click Create a custom SEMrush data source.
  3. Adjust the Query URL information, as noted on the Configure your data source page, to replace any generic placeholder query information with your own.
    For example, replace <yourAPIKey> with your own API Key.
    Note: When asked for <yourRegionalDatabase>, you will need to enter your regional database code which can be found here.
  4. Edit the Query URL to return the data you need. Refer to the SEMrush API documentation for details.
  5. Click Get data.
  6. Ensure this is the data you’re looking for. If you’re using Klips, optionally select the checkbox to Model your data. If you’re using PowerMetrics, which requires modelled data sources, you’ll automatically enter the modeller after clicking Continue. Learn more about modelling data sources.
  7. Click Continue.
  8. Name, choose refresh settings, and, optionally, share your data source.
  9. Click Save.

How do I create a SEMrush custom Klip?

You create custom Klips from either your list of Klips or your Dashboard. You choose a data visualization format, for example, a pie chart, gauge, or table, and decide whether you want to use an existing data source or create a new one. In the Klip Editor, there are limitless opportunities to modify, relate, and display your data. See the following related articles for more information and get building!

More about SEMrush's API and queries

Klipfolio connects to hundreds of services in the cloud that have a REST API. If you take the time to learn your service’s API to create queries for the data you want, your possibilities are endless. Here’s a quick overview video on APIs and Klipfolio:

 Klipfolio API's 101

If you need assistance using APIs, enlist a data analyst or developer.

Refer to the SEMrush API documentation to discover more data requests.

See the reference table below for API related information and sample queries.

API Documentation SEMrush API documentation

Authentication Method

 API Key Authentication
Response Format CSV
API Limits and Notes You will be charged SEMrush API units each time you create a new SEMrush data source in Klipfolio or refresh your SEMrush data. As a result, we recommend that you set the refresh rate to once a day.
Sample Queries

To list keywords that bring users to a domain via Google's paid search results:

https://api.semrush.com/?type=domain_adwords&key=<yourApiKey>&display_limit=10&export_columns=Ph,Po,Pp,Pd,Nq,Cp,Vu,Tr,Tc,Co,Nr,Td&domain=<yourDomain>&display_sort=po_asc&database=<yourRegionalDatabase>

To list a domain’s competitors in organic search results:

https://api.semrush.com/?type=domain_organic_organic&y=<yourApiKey>&display_limit=10&export_columns=Dn,Cr,Np,Or,Ot,Oc,Ad&domain=<yourDomain>&database=<yourRegionalDatabase>

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