This article contains the following sections:
Do you want to:
- Understand your data and its impact on your business but aren’t sure where to start?
PowerMetrics is for everyone – from beginner to data analyst. Start with curated instant metrics, available for our most popular services. If you’re interested, step up your data skills with our custom options – write queries and get custom data in the query builder, manipulate your data by applying formulas in the modeller, and combine data from different sources with calculated metrics or merged data sources.
- Compare current to historical data so you can see trends over time?
Build a complete story by comparing metric values over time and comparing data between different time periods. See trends and learn from the past and the present!
- Learn by interactively exploring your data?
With PowerMetrics, you can dig into your data, trying out different visualization types, applying various date ranges, and choosing unique ways to segment and filter your data. It's quick and easy and you can see the impact of your choices while you experiment and explore!
What is a metric?
Every area of business has specific performance metrics that should be monitored. For example, marketers may track marketing and social media metrics, such as campaign statistics, sales teams may monitor sales performance metrics, such as new opportunities and leads, and executives may focus primarily on the big picture financial metrics.
A metric is a quantifiable value that’s used to track and assess the status of a specific business process. Metrics can be simple, like employee count or revenue, or more sophisticated, where the result is based on calculations or aggregations, for example, revenue per employee or Customer Acquisition Cost (CAC).
Metrics represent the numerical values you want to track, like revenue, employee count, and transaction count. As an example, the CAC metric represents the relationship between a) the number of customers and b) the costs associated with Sales and Marketing.
In PowerMetrics, when you create a metric, you choose dimensions by which to segment and filter your data, enabling you to see your business performance from different perspectives. For example, you might choose to segment your sales data based on region, sales rep, or product type. Dimensions provide context for the numerical values in your metric.
Getting started with PowerMetrics
Creating and then tracking your key metrics puts you in control. Monitoring and reacting to your evolving data ensures you make the right decisions at the right time.
On your metric journey:
- Discover the metrics you should track.
Choosing which metrics to track is not always a "one-size-fits-all" decision, however, there are several key metrics that offer benefits to everyone. Learn more about key metrics.
Interested in learning even more about metrics? Check out our ever-expanding library of metrics at MetricHQ. Not only can you access information for almost 300 metrics across multiple business divisions, such as Marketing, Sales, Advertising, and Social Media, you can also add metrics to your account directly from MetricHQ. Find out how you can learn from, interact with, and contribute to MetricHQ.
- Add metrics and connect to your data.
Choose from our ever-growing list of instant metrics or get creative with custom metrics. Then connect to your data - wherever it is! Metrics are based on modelled data sources. When you add instant metrics, we model your data for you. Already have an existing data source you want to use or want to create a custom metric? No problem. You can model data either before or as you create custom metrics. Learn more about adding metrics.
- Explore your metrics – customize and experiment with their display.
This is the fun part where you get to experiment and play with your metric! Apply different date ranges, choose different visualization types, mix and match by segmenting and filtering - and see the impact of each of your selections as you explore. Learn more about exploring metrics.
- Consolidate and display metrics on a dashboard.
Gather related metrics onto a dashboard. Our metric dashboards are flexible, enabling you to create personalized, effective, and informative representations of your data. Learn more about metric dashboards.
- Share your metric discoveries.
Keep everyone aware of trends in your business data by sharing a metric (or a group of metrics on a dashboard), or, optionally, give an in-the-moment, contextual view of your discoveries by sharing the URL of a metric or dashboard. Learn more about sharing metrics and dashboards.
- Check in on your metrics every day.
Now that you have some meaningful metrics - don't forget about them! Check your metrics every day to stay on top of trends in your data. Regularly monitoring your key metrics helps you react to changes and make effective decisions.