Tracking your data as metrics helps you succeed. But how do you know which metrics are ideal for you and your business? When it comes to metrics, one size doesn't fit all. You'll want to choose metrics that are relevant to your role within the company and your business type.
The following table includes a few examples based on role and business sector that we recommend you take a look at. You can find information for these and many more metrics at MetricHQ - the world's largest online resource for metrics and KPIs.
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MARKETING |
SALES |
EXECUTIVE |
FINANCE |
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The Customer Acquisition Cost metric is used to calculate how much it costs your business to gain new customers, helping you make better financial decisions for your business. |
The Lead To Win Rate metric tracks the percentage of leads who entered the sales funnel and are now "Closed Won" Customers. This is one of the most ubiquitous sales conversion metrics and is a strong indication of product market fit, pricing, and sales execution. |
The Net Profit Margin metric shows net profit as a percentage of total revenue. It gives the net profit earned for every dollar of revenue generated and is a good indicator of profitability and operating expense management. |
The Gross Margin metric shows a profitability ratio that measures Gross Profit as a percentage of total revenue. |
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The Lead Conversion Rate metric measures the percentage of visitors who come to your website and are captured as Leads. It’s an indicator of your ability to attract the right target audience and the efficiency at which your website is turns them into leads. |
The Leads metric is a count of Leads. A Lead is an individual who has shown an interest in your product or service. |
The Debt to Equity Ratio metric measures how your organization is funding its growth and how effectively you are using shareholder investments. |
The Net Burn metric, often referred to as Burn Rate, shows the amount a company is losing per month as they burn through their cash reserves. A company that is profitable and generating cash has a "negative Net Burn". |
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The Marketing Qualified Leads metric is used by marketing teams to measure the quality of Leads they generate and pass to sales. |
The Monthly Recurring Revenue (MRR) Growth Rate metric measures the velocity at which MRR is being added to the business, expressed as a percentage. |
The Lifetime Value to Cost of Acquisition (LTV/CAC) Ratio metric tells you if the theoretical lifetime revenue you get from a customer is higher or lower than the sales and marketing costs needed to acquire that customer. |
The Net Profit metric shows the value that remains after all expenses are subtracted from the company’s total income. It is one of the best ways to determine a business' profitability and is often referred to as the bottom line. |
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The Return On Marketing Investment metric measures how much revenue a marketing campaign is generating compared to the cost of running that campaign. |
The Average Selling Price metric tracks the average price a given product is sold for. It's often used to compare businesses or channels and is particularly interesting as a reflection of what consumers will pay for similar products or services. |
The CAC Payback Period metric measures the time it takes for a company to earn back their customer acquisition costs. |
The Revenue metric tracks the income generated through a business’ primary operations. It is often referred to as “top line”. |