Klipfolio™ offers the tools you need to visualize, track, and share the data that’s most important to your business. You can visualize your data with either PowerMetrics or Klips™ - or both! This article describes the benefits of PowerMetrics and Klips to help you decide which works best for you - depending on your data and how you want to present, process, and learn from it.
PowerMetric and Klip definitions
A PowerMetric demonstrates a quantifiable value that's used to track and assess the performance of an area of your business over time. For example, a sales PowerMetric may show the trend of how many leads your business has acquired by day/week/month over the past 6 months and a marketing PowerMetric may represent the trend in the total traffic to your site over the past two years. You can use a combination of multiple sales, marketing, and financial PowerMetrics to gain insight into the health and performance of your business. PowerMetrics are displayed in real-time, representing current values, but can also show the trend over time and have a historic comparison. You display PowerMetrics on PowerMetric dashboards and Klip dashboards to enable you and your team to see related visualizations in one place. Learn more about PowerMetrics.
A Klip is a visualization that represents data that can be aggregated and calculated through formulas. Klips can consist of single or multiple visualization components, for example, tables, bar charts, and gauges. Visualizations in Klips can be customized and enhanced with calculations and aggregations in the Klip Editor. You display Klips on Klip dashboards to enable you and your team to see related visualizations in one place. Learn more about Klips.
Should I create a PowerMetric or a Klip?
Although you can use both PowerMetrics and Klips, one may be more suitable for your needs based on features and functionality. To help you decide, here’s a brief description of the value each has to offer:
PowerMetrics offer the ability to:
- Gain understanding of your data using best-practice business metrics
- Retain historical data and do comparisons so you can see trends over time
- Interactively explore your data trying out different visualization types, applying various date ranges, and choosing unique ways to segment and filter your data
- Work with transactional data
- Create charts with dynamic series
- Remove dependency on formulas and calculations
- Leverage modelled data sources to enable preparation before PowerMetric creation
- Work faster - build visualizations in seconds
Klips offer the ability to:
- Leverage full customization of your visualizations using formulas
- Use the Klip Editor to build customized Klips
- Track more than a single value/metric
- Use either modelled data sources or unmodelled data sources
- Build using a variety of components, for example, you can add a user input control or a button that works with variables you create. You can also build with components such as pictographs and HTML templates. There are no limits when building Klips.