How do I connect Klipfolio and Gmail?

Note: If you're looking for information on Google Sign In, go here.

You can set up a connection between Klipfolio and your Gmail data to display your email metrics on a dashboard.

This article includes:

What options do I have for visualizing my Gmail data?

Create data visualizations based on pre-built options or build your own. The choice is yours!

Pre-built by Klipfolio

Take advantage of our pre-built data sources to gather the data most meaningful to you.

  • Gmail pre-built data sources: Data sources provide the foundation for Klip building, so we suggest you create a data source as a first step (before building Klips and adding them to your dashboard). Our pre-built data sources focus on the most sought-after Gmail data and are found on the Service Connectors page, available from this link or from your list of data sources. When you select a service connector from this page, the data source for that service is automatically added.

Custom-built by you

Taking the time to learn how to create your own data sources and Klips unlocks your data and enables you to control, manipulate, and transform it, leading you to unprecedented insights into your business.

  • Custom data sources: When you create a custom data source, you can either use the pre-built data source as a starting point from which to write your own query or you can write your own queries from the ground up and build a data source from scratch. You create custom-built data sources in the Service Connectors page, accessible from this link or from your list of data sources.

  • Custom Klips: Using our Klip Editor, you can construct and manipulate your data, including integrating multiple data sources, to produce unique, custom-built data visualizations. You create custom Klips from either your list of Klips or your Dashboard.

Regardless of whether you choose pre-built, custom-built, or a combination of both, before you can start building Klips and dashboards you need to connect to Gmail data in Klipfolio.

How do I connect to Gmail data in Klipfolio?

When you connect your Gmail data to Klipfolio, you will be prompted to connect your Gmail account by entering your username and password.

Doing so will create a token that enables Klipfolio to securely access your Gmail account. Your token looks like George@Google. You can use and reuse the same token every time you connect to Gmail.

Note: You manage your connections (tokens) to Gmail in Klipfolio under Connected Accounts in the Account section.

How do I add a Gmail pre-built or custom-built data source?

To add a Gmail pre-built or custom-built data source:

  1. Navigate to the Service Connectors page in Klipfolio and choose Gmail from the list.
  2. Select a pre-built data source from the left section of the Pick a Data Request page. Alternatively, if you want to create a custom-built data source, click Create a custom Gmail data source.
  3. If this is your first time connecting to Gmail:
    • Click Connect an Account. Enter your Gmail login credentials and click Next. If prompted, click Allow Access to enable Klipfolio to securely access your Gmail data. Click Next Step.
  4. If you have connected to Gmail before:
    • Select an existing connection (token) from the drop-down list and click Next Step.
  5. Adjust the Query URL information, as noted on the Configure Data Source page, to replace any generic placeholder data with your own.
    For example, replace <URL-Encoded-UserID> with your Gmail address.
  6. If you are creating a custom-built data source, edit the Query URL further to return the data you need. Refer to the Gmail API documentation for details.
  7. Click Submit.

Note: In addition to your unmodelled data source, you can create a modelled version of your data source at this stage. To create a modelled data source, ensure that the checkbox next to Model this data source is selected before clicking Continue.

To learn more about creating a modelled data source, click here.

If you want to edit a data source that you already created, check out How to edit or reconfigure a data source, and get step-by-step instructions.

How do I create a Gmail data source from scratch?

You can choose to build a data source from scratch. Klipfolio connects to hundreds of services in the cloud that have a REST API. If you take the time to learn your service’s API to create queries for the data you want, your possibilities are endless. Here’s a quick overview video on APIs and Klipfolio:

  Klipfolio API's 101

If you need assistance using APIs, enlist a data analyst or developer.

Refer to Gmail's API Explorer to discover more data requests and to build and test your queries before you use them to bring data into Klipfolio.

When you are happy with your query, click Submit, and then save and name your new data source. You're now ready to use it to build a Gmail Klip.

See the reference table below for API related information and sample queries.

API Explorer Gmail API documentation

Authentication Method

OAuth Token Authentication 
Response Format JSON

API Limits and Notes

The Daily Usage limit is 1,000,000,000 quota units per day. The number of quota units consumed by a request varies depending on the method called. For more information, click here.
Date Format

Example date format:


Sample Queries

Email Threads:<URL-Encoded-UserID>/threads?maxResults=100

Gmail Profile:

How do I create a Gmail custom Klip?

You create custom Klips from either your list of Klips or your Dashboard. You choose a data visualization format, for example, a pie chart, gauge, or table, and decide whether you want to use an existing data source or create a new one. In the Klip Editor, there are limitless opportunities to modify, relate, and display your data. See the following related articles for more information and get building!

Related Links

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