Introduction to MetricHQ

Are you enthusiastic about metrics and KPIs? Do you want to learn more? Are you ready to create instant connections to your data and build powerful metric visualizations? Do you have a metric story you'd like to share?

Welcome to MetricHQ, a Klipfolio community where you can:

Note: You can either navigate to MetricHQ using this link or by clicking the button in the left navigation sidebar and selecting Products > MetricHQ.


We're excited to share our metric knowledge with you! We've been busy collecting information about and building templates for a wide spectrum of business metrics.

In MetricHQ you will find information about (and pre-built connections for) almost 300 metrics across multiple business divisions, such as Marketing, Sales, Advertising, and Social Media ... and we're adding more all the time!

Discover the world of metrics by reading our metric descriptions and referring to our real-life examples. Learn how each metric is calculated and see comparisons, variations, and success benchmarks.

Tip: You can copy a dbt metric definition template for every metric in MetricHQ. It’s a great starting place for dbt™ Semantic Layer users when they’re defining metrics. Simply, select the metric you’re interested in and, under Metric Toolkit, click dbt Metric Definition, then click Copy. Each metric definition template includes its label, description, type, expression, and base metrics.

After delving into our metric examples and descriptions, take action and create a metric of your own!


From MetricHQ's home page, you can either search for a metric you're interested in building or choose from our list of most popular metrics and services. In the example below, we chose HubSpot as our service and Customer Conversion Rate as the metric we want to visualize and track.

Note: Performing the following steps will connect you to your HubSpot data and add an instant metric to your PowerMetrics account. If you want to build custom metrics, go here to learn more.

To create a HubSpot Customer Conversion Rate instant metric:

  1. Navigate to MetricHQ.
  2. Under Popular metric services, click HubSpot.
  3. Under HubSpot Metrics, click the Customer Conversion Rate tile.
  4. Under Start tracking your Customer Conversion Rate data, click HubSpot.
  5. You will be prompted to enter your HubSpot login credentials and choose your HubSpot account and account settings.
  6. Click Choose account.
  7. Your new instant metric is added to your PowerMetrics account and is ready to explore, share, and display.

Learn more about PowerMetrics in this section of our Knowledge Base.


Share your knowledge by contributing to a growing community of people who, just like you, care deeply about and rely on business metrics.

If you want to share your expertise and experiences with others, publish your own metric in MetricHQ!

To contribute a metric to MetricHQ:

  1. Navigate to MetricHQ.
  2. Scroll to the bottom of the page and, under Get involved, click Contribute a metric.
  3. Enter your information into the form.
  4. Click Submit.

If you have any questions about your metric submission, please reach out to us by email at

We will assess your submission and let you know if we have any questions for you. If your submission is accepted, you will be credited as the contributor in MetricHQ and become part of our ever-growing culture of metric knowledge sharing. Thank you!


Don’t see the metric you’re looking for or have a cool idea for something new? We’d love to hear your suggestions for additions to our metric library.

To add your suggestions for new metrics:

  1. Navigate to MetricHQ.
  2. Scroll to the bottom of the page and, under Get involved, click Request a metric.
  3. Enter your information into the form.
  4. Click Submit.

Thanks for taking an active part in building MetricHQ!

Have more questions? Submit a request