Introduction to metric dashboards

Metric dashboards give you the flexibility to build and personalize effective, creative, and informative representations of your data that you can learn from and share with others.

Use your metric dashboards to monitor the progress of your business. Keep you and your team informed and on top of any changes so you can make intelligent, evidence-based decisions and take responsive, appropriate action.

What’s special about metric dashboards?

Here are just a few reasons why you’ll love metric dashboards:

  • Quick to build: Just like our metrics, building a metric dashboard is quick! Speed up your dashboard building by adding instant and custom metrics directly from an open dashboard. Populate your dashboard quickly by adding a single metric and then duplicating it multiple times. Then, configure each metric uniquely, applying different filters and choosing different chart types, to see your data from many perspectives and in many formats, all in one dashboard.

For an even faster path to a professional dashboard, add one of our pre-built dashboard templates. These curated, customizable dashboards include essential metrics for our most popular services, including Facebook, Google Ads, Google Analytics v4, HubSpot (v2 and v3), Instagram Business, QuickBooks, Shopify, Stripe, and Xero. Learn more about metric dashboard templates.


  • Comprehensive: Metric dashboards aren’t only for metrics. You can also bring them to life with images and add context to your data story with text boxes. When it comes to metrics, our dashboards include access to multiple chart types and styles. Displaying your data using the right chart type simplifies and speeds up data interpretation - so you can make the right choices, faster. Learn more about our visualization options.


  • Flexible and customizable: Our editing options let you easily update settings for either the entire metric dashboard or for each of its individual metrics. For example, you can set dashboard-wide filtering for date ranges and dimensions to create a unified story or, optionally, override those settings for individual metrics on the dashboard. You can also personalize your dashboard backgrounds using images and preset or custom colours. On your quest to create the ultimate dashboard, you can preview all of your changes before publishing, so you're free to experiment and learn. Your personalized settings are only visible to you. When you’re ready, simply edit and save the metric. Learn more about customizing your dashboard display.


  • Easy to share: It’s easy to share a metric dashboard with individuals or groups within your organization. When you share your metric dashboard, an email notification is automatically sent to the recipient. You can also give a link to a shared metric dashboard by sending colleagues a copy of its URL. Doing so gives the recipient instant context and shows them the data from your perspective. It’s a great way to start a conversation and propose actions based on learning points in your metrics. You can also download and print your favourite metric dashboards for digital or print distribution. Learn more about sharing metric dashboards. Learn more about downloading dashboards as PDFs.

Where can I learn more about metric dashboards?

This article introduces you to metric dashboards. You can learn more by checking out these articles:

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