You may have noticed that your Google Analytics PowerMetric results don’t always match the results that display in your Google Analytics reports. Here's why.
First of all, rest assured - our Google Analytics metric data is accurate! It may not match the data in your Google Analytics reports because we use a deeper sampling size, resulting in a more thorough accounting of the data. When looking at a value, our queries are highly segmented, for example, by country, medium, device, and user type, and then aggregated to get the final result. This method pulls back a larger - and more granular - data set than what’s visible via the Google Analytics reporting tool.
Watch this brief illustrative video for more information: