Why doesn’t my Google Analytics PowerMetrics data match my Google Analytics report data?

You may have noticed that your Google Analytics PowerMetric results don’t always match the results that display in your Google Analytics reports. Here's why.

First of all, rest assured - our Google Analytics metric data is accurate! It may not match the data in your Google Analytics reports because we use a deeper sampling size, resulting in a more thorough accounting of the data. When looking at a value, our queries are highly segmented, for example, by country, medium, device, and user type, and then aggregated to get the final result. This method pulls back a larger - and more granular - data set than what’s visible via the Google Analytics reporting tool.

Watch this brief illustrative video for more information:


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