PowerMetrics and the Google AdWords deprecation - Action required

As of April 27, 2022, the Google AdWords API will be deprecated and replaced by the Google Ads API.

This article includes:

What do I need to do?

As of April 27, 2022, the Google AdWords service will no longer be supported in PowerMetrics. As a result, you won't be able to add any new Google AdWords metrics or data sources.  Your legacy Google AdWords metrics and data sources will retain their existing data history but will stop refreshing.

The following questions and answers will guide you through what you need to do. If you need more help, please contact support@klipfolio.com.

How do I know which metrics and data sources were created using the Google AdWords API?

To make it easier for you to tell which of your data sources and metrics use the Google AdWords service, we've renamed them as "Google AdWords". We've also updated them to use the Google AdWords logo.

Can I migrate my Google AdWords metrics and data sources to use the new Google Ads API?

Unfortunately, there is no direct migration path. The Google AdWords and Google Ads APIs are too different from one another to enable a straightforward transition.

Instant metrics

When creating our new Google Ads instant metrics we did our best to align them with our legacy Google AdWords instant metrics.

When there is a Google Ads instant metric that’s comparable to a Google AdWords instant metric (for example, Ad Cost), you should delete the Google AdWords instant metric and replace it with the Google Ads comparable instant metric.

Our Google Ads instant metrics support backfill so some (or maybe all, depending on how much history you have) of your history will automatically be restored when you add new Google Ads instant metrics. (With auto-backfilling, your new instant metrics can include up to 6 months of historical data.)

See this list of comparable Google Ads and Google AdWords instant metrics.

When there isn’t a comparable Google Ads instant metric to replace your Google AdWords instant metric (for example, Google AdWords Video Cost Per View), you'll need to delete your Google AdWords instant metric and add a best-fit Google Ads instant metric to replace it.

As mentioned above, our Google Ads instant metrics support backfill so some (or maybe all, depending on how much history you have) of your history will automatically be restored when you add new Google Ads instant metrics. (With auto-backfilling, your new instant metrics can include up to 6 months of historical data.)

See lists of incomparable instant metrics in this section of the article.

Important: After replacing and deleting your Google AdWords instant metrics, we recommend removing Google AdWords as a data service. Otherwise, it will continue to count against the data service limit for your account. Go here to learn how to remove data services.

Custom metrics and data sources

Unfortunately, the only course of action for Google AdWords custom metrics and data sources is to remove them and replace them with new assets using the new Google Ads connector.

Important: After replacing and deleting your Google AdWords custom metrics and data sources, we recommend removing Google AdWords as a data service. Otherwise, it will continue to count against the data service limit for your account. Go here to learn how to remove data services.

Note: Our Google AdWords custom metrics do not support auto-backfilling.

How do the new Google Ads instant metrics compare to the old Google AdWords instant metrics?

When creating our new Google Ads instant metrics we did our best to align them with our Google AdWords instant metrics, however, due to the differences between the API versions, this wasn't always possible.

Comparable Google AdWords and Google Ads instant metrics

The following instant metrics are quite similar for Google Ads and Google AdWords.

  • Ad Clicks - Both services include the dimensions Ad Group and Campaign (Google Ads also includes Device).
  • Ad Conversion Rate - Both services include the dimensions Ad Group, Campaign, and Device.
  • Ad Conversions - Both services include the dimensions Ad Group, Campaign, and Device.
  • Ad Cost - Both services include the dimensions Ad Group, Campaign, and Device.
  • Ad Cost Per Conversion - Both services include the dimensions Ad Group, Campaign, and Device.
  • Ad Impressions - Both services include the dimensions Ad Group, Campaign, and Device.
  • Campaign Clicks - Both services include the dimension Campaign.
  • Campaign Cost - Both services include the dimension Campaign.
  • Campaign Cost Per Conversion - Both services include the dimension Campaign.
  • Campaign Impressions - Both services include the dimension Campaign.
  • Click-Through Rate - Both services include the dimensions Ad Group and Campaign (Google Ads also includes Device).
  • Cost Per Click - Both services include the dimensions Ad Group and Campaign (Google Ads also includes Device).
  • Cost Per Thousand - Both services include the dimensions Ad Group, Campaign, and Device.
  • Video View Rate - Both services include the dimensions Ad Group, Campaign, and Device.
  • Video Views - Both services include the dimensions Ad Group, Campaign, and Device.
  • View Through Conversions - Both services include the dimensions Ad Group, Campaign, and Device.

Google AdWords instant metrics with no equivalent in Google Ads

The Google AdWords instant metrics listed here are not supported with the Google Ads API.

Note: All of these instant metrics include the following dimensions: Ad Group, Campaign, and Device.

  • Video Click-Through Rate
  • Video Clicks
  • Video Conversion Rate
  • Video Conversion Value
  • Video Conversions
  • Video Cost
  • Video Cost Per Conversion
  • Video Cost Per View
  • Video Engagement Rate
  • Video Engagements
  • Video Views

New Google Ads instant metrics with no equivalent in Google AdWords

The Google Ads instant metrics listed here are new and have no equivalent Google AdWords instant metrics.

Note: All of these instant metrics include the following dimensions: Ad Group, Campaign, and Device.

  • Ad Conversions Value
  • Ad Engagement Rate
  • Ad Engagements
  • Ad Impressions (Absolute Top %)
  • Ad Impressions (Top %)
  • Ad Interaction Rate
  • Ad Interactions
  • Cost Per View
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