Labels on Bubble chart - Should be able to choose more than just value or series.

I built a great bubble chart.... but because I can't add a custom label to the bubbles, it makes it almost useless.   I really wanted to have my customer names as the bubble labels, but it is not giving me the option.   Only z-series value or series name :-(


Here's my chart, you can see it would be so much better with the customer name on the bubble.



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