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Google AdWords API Changes (from v201603 to 201607)

Hello everyone!

On October 4th, in advance of Google AdWords deprecating API v201603, Klipfolio is migrating to API v201607. If you or your clients have Klips or data sources for Google AdWords, keep reading!

What should I do?

New Ad Type:  Google AdWords has introduced a new ad format called Expanded Text Ad. Creation of Text Ads is deprecated in favor of Expanded Text Ads. You will not be able to create new Text Ads using the old format after October 26, 2016, however, existing Ads will continue to function. You can learn more about the changes here: https://developers.google.com/adwords/api/docs/guides/expanded-text-ads

New fields have been introduced in the API for the new Expanded Text Ad. HeadlinePart1, HeadlinePart2 and Description are used in place of the old API fields, Headline, Description1 and Description2. You will need to add these fields to your data source queries if you want to retrieve the header or description data for any new Expanded Text ads.

Report Changes: If you are using any of these reports you may need to adjust your Klip formulas to accommodate small changes.

  • Criteria Performance Report & Keywords Performance Report: The QualityScore field will now return a default value of "--" if no quality score is available for the row.
  • Final Url Report: The EffectiveFinalUrl field will now return a default value of "--" instead of a blank value when no final URL is specified.
  • Search Query Performance Report: The FinalUrl field will now return a default value of "--" instead of a blank value when no final URL is specified.
  • Campaign Platform Target Report: This report has been deprecated. Use the CampaignMobileBidModifier field in the Campaign Performance Report instead.

Finally, double-check that any Klips using Google AdWords data sources work as expected.

Here is a complete list of all the changes made with the updated API: https://developers.google.com/adwords/api/docs/guides/migration/v201607


Let us know if you have any questions.

1 comment

  • 0
    Avatar
    Meggan King

    Wondering where some of those fields went? This might help for ConvertedClicks :

     

    ConvertedClicks

    Conversions field

    ClickConversionRate

    ConversionRate

    ClickConversionRateSignificance

    n/a

    ConvertedClicks

    Conversions

    ConvertedClicksSignificance

    n/a

    CostPerConvertedClick

    CostPerConversion

    CostPerConvertedClickSignificance

    n/a

    ValuePerConvertedClick

    ValuePerConversion

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