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How do I create Instagram Business data sources?

Updated

Visualize, discover, and act on your data with Klips and Klip dashboards.

Ready to get the most from your Instagram Business marketing data? Get started by setting up a connection between Klipfolio and your Instagram Business data and adding some data sources.

When you're finished adding Instagram Business data sources, you'll use them to power your custom Klips.

This article includes:

Connecting to your Instagram Business data

Here are a few things to note about connecting Klipfolio to your Instagram Business data:

Your data is safe with us. The first time you connect your Instagram Business data to Klipfolio, you'll be prompted to sign in to Facebook and give permission to allow Klipfolio to securely access data within your Instagram Business account. We are serious about protecting your data privacy.

Linking Instagram Business to Facebook. To get data from your Instagram Business account it needs to be connected to a verified Facebook Business Page. If you need help, ask the administrator of your company’s Facebook account. For more information, check out this Instagram article.

Managing your connections. By default, your connection name looks like this: yourname@Facebook <date and time created>. You can modify the default connection name when you create a new connection or from your list of connections, accessed by clicking your Account Name (located at the bottom of the left navigation sidebar) and selecting Account > Connected Accounts or by clicking the button in the left navigation sidebar and selecting Connections.

You can use and reuse the same account connection every time you connect to Instagram Business. If you have trouble accessing an existing connection, your OAuth token may have expired. If that happens to you, check out these troubleshooting tips.

Adding an Instagram Business pre-built data source

Our pre-built data sources focus on the most sought-after Instagram Business data. Either use them as complete solutions or as starting points for custom building.

To add an Instagram Business pre-built data source:

  1. In the left navigation sidebar, click the 3-dot menu beside Data Sources and select +New data source.

If you don’t see this option, go to the bottom of the left navigation sidebar and click your Account Name > Data Sources > +New data source.

  1. On the Where is your data? page, select Instagram Business.
  2. Select a pre-built data source from the left section of the Choose a pre-built or custom connection page.
  3. If this is your first time connecting to Instagram Business:
    • Click Connect an account. Enter your Facebook login credentials and click Next. If prompted, click Allow Access to enable Klipfolio to securely access your Instagram Business data. Click Continue.
  4. If you have connected with Instagram Business before:
    • Select an existing connection (token) from the drop-down list and click Continue.
  5. On the Configure your data source page, select your Facebook Page and Business Account from the drop-down lists. Enter a Username if prompted.
  6. Click Get data or, if you want to modify the pre-built data request, click Switch to Custom settings.
    Note: If you switch back to the Basic settings page after making changes in the Custom settings page, your changes will not be saved.
  7. Ensure this is the data you’re looking for and, optionally, select the checkbox to Model your data. Learn more about modelling your data source. Note: Instagram Business returns JSON formatted data. Learn how to model JSON data.
  8. Click Continue.
  9. Name, choose refresh settings, and, optionally, share your data source.
  10. Click Save.

If you clicked Switch to Custom settings:

  1. On the Configure your data source page, modify the Query URL to get the data you want. You can use the existing information in the Query URL text box as a base. It was auto-filled based on the pre-built data source you selected on the Choose a pre-built or custom connection page.
  2. Click Get data.
  3. Ensure this is the data you’re looking for and, optionally, select the checkbox to Model your data. Learn more about modelling your data source. Note: Instagram Business returns JSON formatted data. Learn how to model JSON data.
  4. Click Continue.
  5. Name, choose refresh settings, and, optionally, share your data source.
  6. Click Save.

The data source is added to your account and is ready to use for custom Klips. You can see all your data sources in your Data Source Library, accessed by clicking Data Sources in the left navigation sidebar.

Adding an Instagram Business custom data source

Need a unique set of data? When our pre-built data sources don't include exactly what you're looking for, create your own custom data source. You can either use a pre-built data source query as a base or write your own queries from scratch.

When creating a custom Instagram Business data source, you may need to enter your Facebook Page ID into a specific spot in the query.

To find your Facebook Page ID:

  1. Open Facebook in a new window.
  2. Navigate to your Facebook business page.
  3. On your Facebook business page, select About.
  4. Under Page ID, copy your ID number.

 

To add an Instagram Business custom data source:

  1. In the left navigation sidebar, click the 3-dot menu beside Data Sources and select +New data source.

If you don’t see this option, go to the bottom of the left navigation sidebar and click your Account Name > Data Sources > +New data source.

  1. On the Where is your data? page, select Instagram Business.
  2. On the Choose a pre-built or custom connection page, click Create a custom Instagram Business data source.
  3. If this is your first time connecting to Instagram Business:
    • Click Connect an account. Enter your Facebook login credentials and click Next. If prompted, click Allow Access to enable Klipfolio to securely access your Instagram Business data. Click Continue.
  4. If you have connected with Instagram Business before:
    • Select an existing connection (token) from the drop-down list and click Continue.
  5. On the Configure your data source page, adjust the Query URL to replace any generic placeholder query information with your own. For example, replace <facebookPageID> with your own Facebook Page Id.
  6. Edit the Query URL to return the data you need. Refer to the Instagram Business API documentation for details.
  7. Click Get data.
  8. Ensure this is the data you’re looking for and, optionally, select the checkbox to Model your data.  Learn more about modelling your data source. Note: Instagram Business returns JSON formatted data. Learn how to model JSON data.
  9. Click Continue.
  10. Name, choose refresh settings, and, optionally, share your data source.
  11. Click Save.

The data source is added to your account and is ready to use for custom Klips. You can see all your data sources in your Data Source Library, accessed by clicking Data Sources in the left navigation sidebar.

Custom building: About APIs and queries

Want to learn more about custom building? This section is for you. Klipfolio connects to hundreds of services in the cloud that have a REST API. If you take the time to learn your service’s API to create queries for the data you want, your possibilities are endless. Here’s a quick overview video on APIs and Klipfolio:

Klipfolio API's 101

If you need help using APIs, ask a data analyst or developer.

Refer to the Instagram Business API documentation to discover more data requests.

See the reference table below for API related information and sample queries.

API Documentation Instagram Business API documentation
Authentication Method OAuth Token Authentication
Response Format JSON
API Limits and Notes 200 calls per user per hour
Sample Queries

Follower Distribution:

https://graph.facebook.com/v22.0/<BusinessAccount>/insights?metric=follower_demographics&period=lifetime&breakdown=country&metric_type=total_value

Account Insights:

https://graph.facebook.com/v22.0/<BusinessAccount>/insights?metric=likes,shares,views,reach,total_interactions,comments,follows_and_unfollows&period=day&metric_type=total_value

Next steps

Great! You've connected to your Instagram Business data and created one (or more) data sources. Now you're ready to use those data sources in custom Klips.

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