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Klips: Connecting to LinkedIn Ads

 

If you want to create data sources for custom Klips, you're in the right place.

If you're using PowerMetrics and want to create data sources for custom metrics, go here.

 

Visualize, discover, and act on your data with Klips and Klip dashboards.

Ready to get the most from your LinkedIn Ads marketing campaign data? Get started by setting up a connection between Klipfolio and your LinkedIn Ads data and adding some data sources.

When you're finished adding LinkedIn Ads data sources, you'll use them to power your custom Klips.

This article includes:

Connecting to your LinkedIn Ads data

Here are a couple things to note about connecting Klipfolio to your LinkedIn Ads data:

Your data is safe with us. The first time you connect your LinkedIn Ads data to Klipfolio, you'll be prompted to sign in to LinkedIn and give permission to allow Klipfolio to securely access data within your LinkedIn Ads account. We are serious about protecting your data privacy.

Managing your connections. By default, your connection name looks like this: yourname@LinkedIn <date and time created>. You can modify the default connection name when you create a new connection or from your list of connections, accessed by clicking your Account Name (located at the bottom of the left navigation sidebar) and selecting Account > Connected Accounts or by clicking the button in the left navigation sidebar and selecting Connections.

You can use and reuse the same account connection every time you connect to LinkedIn Ads. If you have trouble accessing an existing connection, your OAuth token may have expired. If that happens to you, check out these troubleshooting tips.

Adding a LinkedIn Ads pre-built data source

Our pre-built data sources focus on the most sought-after LinkedIn Ads data. Either use them as complete solutions or as starting points for custom building.

To add a LinkedIn Ads pre-built data source:

  1. Click the + beside Data Sources in the left navigation sidebar.

If you don’t see the option above, go to the bottom of the left navigation sidebar and click your Account Name > Data Sources > Create a New Data Source.

  1. On the Where is your data? page, select LinkedIn Ads.
  2. Select a pre-built data source from the left section of the Choose a pre-built or custom connection page.
  3. If this is your first time connecting to LinkedIn Ads:
    • Click Connect an account. Enter your LinkedIn Ads login credentials and click Next. If prompted, click Allow Access to enable Klipfolio to securely access your LinkedIn Ads data. Click Continue.
  4. If you have connected with LinkedIn Ads before:
    • Select an existing connection (token) from the drop-down list and click Continue.
  5. On the Configure your data source page, select your LinkedIn Ads Campaign Name from the drop-down list.
  6. Click Get data or, if you want to modify the pre-built data request, click Switch to Custom settings.
    Note: If you switch back to the Basic settings page after making changes in the Custom settings page, your changes will not be saved.
  7. Ensure this is the data you’re looking for and, optionally, select the checkbox to Model your data. Learn more about modelling your data source. Note: LinkedIn Ads returns JSON formatted data. Learn how to model JSON data.
  8. Click Continue.
  9. Name, choose refresh settings, and, optionally, share your data source.
  10. Click Save.

If you clicked Switch to Custom settings:

  1. On the Configure your data source page, modify the Query URL to get the data you want. You can use the existing information in the Query URL text box as a base. It was auto-filled based on the pre-built data source you selected on the Choose a pre-built or custom connection page.
  2. As of June 2022, LinkedIn Ads transitioned to a versioned API that releases on a monthly basis. You can learn more here. When creating a custom query, the Value is auto-filled, however, if you manually change it, you need to ensure the Type is still set to Header. See below for an example for January 2023.

  1. Click Get data.
  2. Ensure this is the data you’re looking for and, optionally, select the checkbox to Model your data. Learn more about modelling your data source. Note: LinkedIn Ads returns JSON formatted data. Learn how to model JSON data.
  3. Click Continue.
  4. Name, choose refresh settings, and, optionally, share your data source.
  5. Click Save.

The data source is added to your account and is ready to use for custom Klips. You can see all your data sources in your Data Source Library, accessed by clicking Data Sources in the left navigation sidebar.

Adding a LinkedIn Ads custom data source

Need a unique set of data? When our pre-built data sources don't include exactly what you're looking for, create your own custom data source. You can either use a pre-built data source query as a base or write your own queries from scratch.

To add a LinkedIn Ads custom data source:

  1. Click the + beside Data Sources in the left navigation sidebar.

If you don’t see the option above, go to the bottom of the left navigation sidebar and click your Account Name > Data Sources > Create a New Data Source.

  1. On the Where is your data? page, select LinkedIn Ads.
  2. On the Choose a pre-built or custom connection page, click Create a custom LinkedIn Ads data source.
  3. If this is your first time connecting to LinkedIn Ads:
    • Click Connect an account. Enter your LinkedIn Ads login credentials and click Next. If prompted, click Allow Access to enable Klipfolio to securely access your LinkedIn Ads data. Click Continue.
  4. If you have connected with LinkedIn Ads before:
    • Select an existing connection (token) from the drop-down list and click Continue.
  5. On the Configure your data source page, edit the Query URL to return the data you need. Refer to the LinkedIn API documentation for details.
  6. As of June 2022, LinkedIn Ads transitioned to a versioned API that releases on a monthly basis. You can learn more here. When creating a custom query, the Value is auto-filled, however, if you manually change it, you need to ensure the Type is still set to Header. See below for an example for January 2023.

  1. Click Get data.
  2. Ensure this is the data you’re looking for and, optionally, select the checkbox to Model your data. Learn more about modelling your data source. Note: LinkedIn Ads returns JSON formatted data. Learn how to model JSON data.
  3. Click Continue.
  4. Name, choose refresh settings, and, optionally, share your data source.
  5. Click Save.

The data source is added to your account and is ready to use for custom Klips. You can see all your data sources in your Data Source Library, accessed by clicking Data Sources in the left navigation sidebar.

Custom building: About APIs and queries

Want to learn more about custom building? This section is for you. Klipfolio connects to hundreds of services in the cloud that have a REST API. If you take the time to learn your service’s API to create queries for the data you want, your possibilities are endless. Here’s a quick overview video on APIs and Klipfolio:

Klipfolio API's 101

If you need help using APIs, ask a data analyst or developer.

Refer to the LinkedIn API documentation to discover more data requests.

See the reference table below for API related information and sample queries.

API Documentation

LinkedIn Marketing Developer Platform API Documentation
Authentication Method OAuth Authentication
Response Format JSON
Sample Queries

Returns a list of active campaigns:

https://api.linkedin.com/rest/adCampaigns?q=search&search.status.values[0]=ACTIVE&start=0&count=200

Next steps

Great! You've connected to your LinkedIn Ads data and created one (or more) data sources. Now you're ready to use those data sources in custom Klips.

Want to learn more?

Check out these related articles:

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