How do I connect Klipfolio and Facebook Ads?

You can set up a connection between Klipfolio and your Facebook Ads data to display your social media metrics on a dashboard.

In order to bring Facebook Ads data into Klipfolio you will need access to a Facebook Ads account. See the following Facebook Ads help article on how access can be granted: How do I give someone else access to my advertising account?

This article includes:

What options do I have for visualizing my Facebook Ads data?

Create data visualizations based on pre-built options or build your own. The choice is yours!

Pre-built by Klipfolio

In collaboration with industry experts and adhering to current best practices and trends, Klipfolio focuses on getting the most out of your data and presenting it in meaningful, actionable visualizations. Our pre-built content, including pre-built data sources, pre-built Klips, and pre-built dashboards can act as a complete solution or as a starting point toward custom building.

 

  • Facebook Ads pre-built data sources: Data sources provide the foundation for Klip building, so we suggest you create a data source as a first step (before building Klips and adding them to your dashboard). Our pre-built data sources focus on the most sought-after Facebook Ads data and are found on the Service Connectors page, available from this link or from the Library. When you select a service connector from this page, the data source for that service is automatically added.

  • Facebook Ads pre-built Klips: Pre-built Klips enable you to quickly set up a dashboard using predefined visualizations that display common key metrics. Pre-built Klips are found in the Klip Gallery or, for White Label customers, in the Integration Gallery.

  • Facebook Ads pre-built dashboards: Pre-built dashboards provide an efficient and effective way to gather thematically-related Klips into a single, purposeful dashboard. Pre-built dashboards are found in the Dashboard Gallery.

Custom-built by you

Taking the time to learn how to create your own data sources and Klips unlocks your data and enables you to control, manipulate, and transform it, leading you to unprecedented insights into your business.

 

  • Custom data sources: When you create a custom data source, you can either use the pre-built data source as a starting point from which to write your own query or you can write your own queries from the ground up and build a data source from scratch. You create custom-built data sources in the Service Connectors page, accessible from this link or from the Library.

  • Custom Klips: Using our Klip Editor, you can construct and manipulate your data, including integrating multiple data sources, to produce unique, custom-built data visualizations. You create custom Klips from either your Library or your Dashboard.

 

Regardless of whether you choose pre-built, custom-built, or a combination of both, before you start building Klips and dashboards you need to connect to Facebook Ads data in Klipfolio.

How do I connect to Facebook Ads data in Klipfolio?

When you connect your Facebook Ads data to Klipfolio, you will be prompted to connect your Facebook Ads account by entering your username and password.

Doing so will create a token that enables Klipfolio to securely access your Facebook Ads account. Your token looks like George@Facebook Ads. You can use and reuse the same token every time you connect to Facebook Ads.

Note: You manage your connections (tokens) to Facebook Ads in Klipfolio under Connected Accounts in the Account section.

How do I add a Facebook Ads pre-built data source?

To add a Facebook Ads pre-built data source:

  1. Navigate to the Service Connectors page in Klipfolio and choose Facebook Ads from the list.
  2. Select a pre-built data source from the left section of the Pick a Data Request page.
  3. If this is your first time connecting to Facebook Ads:
    • Click Connect an Account. Enter your Facebook Ads login credentials and click Next. If prompted, click Allow Access to enable Klipfolio to securely access your Facebook Ads data. Click Next Step.
  4. If you have connected with Facebook Ads before:
    • Select an existing connection (token) from the drop-down list and click Next Step.
  5. On the Configure Data Source page, select your Facebook Ads Account Name from the drop-down list, and then, if requested, select a Campaign.
  6. Click Get Data or, if you want to modify the pre-built data request, click Switch to Custom Settings.
    Note: If you switch back to the Basic settings page after making changes in the Custom settings page, your changes will not be saved.

If you clicked Switch to Custom settings:

  1. On the Configure Data Source page, modify the Query URL to get the data you want. You can use the existing information in the Query URL text box as a base. It was auto-filled based on the pre-built data source you selected in the Pick a Data Request page.
  2. Click Get Resource.

How do I add Facebook Ads pre-built Klips?

In the Klip Gallery or, for White Label customers, in the Integration Gallery you can browse individual Facebook Ads pre-built Klips and add them to your dashboard. You replace the sample data that is included in pre-built Klips with your own Facebook Ads data by clicking the menu in the Klip and selecting Connect your data.

How do I add Facebook Ads pre-built dashboards?

In the Dashboard Gallery, you can browse and add pre-built Facebook Ads dashboards. You replace the sample data that is included in pre-built dashboards with your own by clicking Connect Your Data at the top of the dashboard.

How do I create a Facebook Ads custom-built data source?

If you choose to create a custom Facebook Ads data source, you will need to enter your Facebook Ads Account ID into a specific spot in the query.

To find your Facebook Ads Account ID:

  • Navigate to your Facebook Business Manager page. Your Account ID is located on the homepage, under the Ad section. Copy the number after Account ID.

 

To create a Facebook Ads custom-built data source:

  1. Navigate to the Service Connectors page in Klipfolio and choose Facebook Ads from the list.
  2. On the Pick a Data Request page, click Create a custom Facebook Ads data source.
  3. If this is your first time connecting to Facebook Ads:
    • Click Connect an Account. Enter your Facebook Ads login credentials and click Next. If prompted, click Allow Access to enable Klipfolio to securely access your Facebook Ads data. Click Next Step.
  4. If you have connected with Facebook Ads before:
    • Select an existing connection (token) from the drop-down list and click Next Step.
  5. On the Configure Data Source page, adjust the Query URL information to replace any generic placeholder query information with your own.

    For example, replace <your-account-ID> with your own Facebook Account ID.

  6. Edit the Query URL to return the data you need. Refer to the Facebook Ads API documentation for details.
  7. Click Get Resource.

If you want to edit a data source that you already created, check out How to edit or reconfigure a data source, and get step-by-step instructions.

How do I create a Facebook Ads data source from scratch?

You can choose to build a data source from scratch. Klipfolio connects to hundreds of services in the cloud that have a REST API. If you take the time to learn your service’s API to create queries for the data you want, your possibilities are endless. Here’s a quick overview video on APIs and Klipfolio:

  Klipfolio API's 101

If you need assistance using APIs, enlist a data analyst or developer.

Use the Facebook API Explorer to build and test your Facebook Marketing API queries before you use them to bring data into Klipfolio.

Refer to the Facebook Ads API documentation to discover more data requests.

When you are happy with your query, click Get Resource, and then save and name your new data source. You're now ready to use it to build a Facebook Ads Klip.

See the reference table below for API related information and sample queries.

API Documentation Facebook Ads API documentation
API Explorer Facebook API Explorer

To learn more, see Marketing API Best Practices - Testing.

Authentication Method

OAuth Token Authentication
Response Format JSON

API Limits and Notes

To learn about Facebook Ads API limits, see Marketing API Rate Limiting.

Date Format

&date_preset=last_90_days

or

&time_range[since]=yyyy-MM-dd&time_range[until]=yyyy-MM-dd
Sample Queries

For your active campaigns:

https://graph.facebook.com/v2.10/act_<your-account-ID>/campaigns?fields=id,name,created_time,effective_status&effective_status=['ACTIVE']

For your ad campaign placements:

https://graph.facebook.com/v2.10/act_<your-account-ID>/insights?time_range[since]={date.add(-93).format('yyyy-MM-dd')}&time_range[until]={date.today}&time_increment=1&fields=campaign_name,campaign_id,actions,spend,ctr,clicks,impressions,reach,cost_per_10_sec_video_view,video_10_sec_watched_actions,video_avg_percent_watched_actions,video_avg_time_watched_actions&breakdown=placement&limit=100

How do I create a Facebook Ads custom Klip?

You create custom Klips from either your Library or your Dashboard. You choose a data visualization format, for example, a pie chart, gauge, or table, and decide whether you want to use an existing data source or create a new one. In the Klip Editor, there are limitless opportunities to modify, relate, and display your data. See the following related articles for more information and get building!

Related Links